Last Updated 2019
There is still massive opportunity now but the window is closing...
Digital marketing continues to pull dominance away from traditional Reverse Mortgage marketing methods.
When giants like 'ReverseVision' and 'Total Expert' partner up to digitally reach and simplify the customer journey process, you should really pay attention to where the market is headed.
Yes, the Reverse Mortgage industry still uses traditional forms of marketing such as radio and direct mailers.
These strategies work of course, but are you in position for the inevitable shift towards digital marketing?
I have been through many forums, asked a number of questions in senior specific groups, and they are obviously using the internet to communicate and are completely comfortable or learning about technology.
Bottom line, you will get left behind if you do not start thinking seriously about your local digital marketing strategies.
A study ran by AARP shows the majority of people over 50 already use the internet daily for things like surfing the web, getting news and other info, visiting social media, comparative shopping etc.
The reality is, it will become harder to rank in search results after it is already filled with content that Google deems authoritative on the topic.
Why not begin the process of ranking now, solidify your position as the authority, and let your competitors worry about playing catch up?
I did a study using a random number generator, as well as, a random city generator.
All cities varying in sizes and most cities were well known.
After looking through 80 cities and analyzing the digital marketing opportunities for each market the results were pretty amazing... for you that is.
The results showed that majority of the cities, when it comes to the Reverse Mortgage niche, was Wide Open for a Reverse Mortgage business to come in and set themselves as the authority.
The Reverse Mortgage industry hasn't had a large focus on digital marketing and the opportunity is now.
Stop Selling Start Educating
This is where a large part of the opportunity lies!
If you can create content that is long form and educational, then you have an opportunity to set yourself as and authority in your market when people search for Reverse Mortgages.
Take a look at this guide I created called, "Reverse SEO To Reach More Seniors," if you are interested in learning more about how to create content that works for Google, as well as, seniors wanting to learn more about Reverse Mortgages.
This is the foundation needed to win more leads digitally.
Have you ever seen or heard about the success of people who got started early in a market, industry or company, and wished you were able to be a part of that growth in the beginning?
Well now you have the opportunity! The potential that comes from developing a digital marketing strategy now and catching the wave that will come from online searches can do great things for your business.
Steven J. Wilson
A Reverse Digital Marketer who has a unique approach for reaching Reverse Mortgage audiences.